APOLLO 13

-      Business Lessons

 

“Houston, we have a Problem”.   
Astronaut Jim Lovell’s words began a living drama and a critical problem solution methodology that is used today in business as it is in space.

On April 11, 1970, a roar of smoke & fire marked the blast off toward the Moon of three Astronauts aboard their Apollo 13 spacecraft.  Two days later, a crippling explosion left them in a life or death situation.  How would the NASA astronauts and engineers fix their craft that was 250,000 miles into space before the power ran out and the astronauts froze to death?  The world held its breath.

The 1995 Hollywood film Apollo 13 graphically recounted the space mission that became “a case study in problem-solving, a drama of solution-finding ….”1   

Though not an Astronaut, I was a fighter pilot and test pilot in the US Air Force, and we also employed that effective Problem Analysis & Solution Methodology in systems development & for airborne emergencies.  I continue to use this same methodology in businesses.  One evening after I retired, I was watching the “Apollo 13” film with my kids, and part way into the film I leaped out my chair and grabbed a clipboard.  We restarted the movie, and I began scribbling furiously, and explaining to my kids just what we were seeing.


I’ve summarized below the Apollo 13 problem solution principles as the mnemonic:  A P O L L O  P R O B L E M”  to help you remember them.

 

The Problem Solving Method  
Summary

(click for full detail)

A           ASSIGN talented, capable, experienced, and effective people to Leadership, Tasks & Projects.     NASA had the ‘brightest & best’.

P           PREPARE  for the two kinds of inevitiable problems that will occur with your equipment and with processes.  The normal, ANTICIPATED problems, and new, UN-ANTICIPATED situations or system failures which have never come up before. But, even the ‘unknown problems’ can still be prepared for with capable people, extensive system knowledge, and the proper problem solving methodology.

O          OUTCOME.    When any problem comes up, you must define the desired final outcome: Business as usual by following a standard, procedural solution to the problem,  or, a new or adapted mission outcome.   The Apollo 13 mission to the Moon was scrubbed, and a NEW, revised Outcome was to just return the 3-man crew safely to Earth.  

L       LESSONS LEARNED.  Previous failures and known weaknesses are very valuable.  Besides comprehensive Systems knowledge and “SOP’s”, a feedback loop is essential to help improve “error-prone’ processes & identify resources to prevent or handle re-occurrences. Ignoring weaknesses or problems is “Business by Wishful Thinking”.

L           LIMITATIONS.   To be able to solve problems, you must know the performance and the limitations of those systems.  ‘Metrics’ must be measured and monitored. The Apollo 13 parameters were the driving force in the solution to bring home the Astronauts.

O          OBSERVATION.    Once a problem comes up, Don’t Act - Stop and Pay Attention!     The actual details are very important.   Sherlock Holmes never developed ‘theories’ until he had investigated all of the data.  Neither did NASA.  That careful observation kept them from false lines of reasoning.  Gene Kranz, the Flight Director warned, “Let’s not make it any worse by Guessing.”

 

P          PROCESS the Data.     Pump your brain & your Team.   Brainstorm.   Kranz employed several aspects of the “outside the box” Solution-Process to create a replacement CO2 filter for the space module. Including:  “Put your hands on it”.  Write it all up on the board.  Discuss it.   And also make non-standard uses of items or processes.  “Dump it all on the table,” he said.

R      REVIEW ALL ASSUMPTIONS.  e.g.  the weight of Apollo 13 - they initially overlooked that there were no moon rocks on board!    As the ground crew evaluated the shallow flight trajectory of Apollo 13, they questioned their assumptions.  This ‘metric’ was critical, since the spacecraft would “skip off the atmosphere”.

O      ONE BEST SOLUTION.    Using “Observation” and “Processing the Data” above, develop the Solution that works for your situation in the time frame that you have available.  The Solution is hard work even for the imaginative; and it is arrived at by observed details, excellent knowledge, flexibility to new perspectives, and most of all – methodology.

B         BLUEPRINT.   Now write down in sequence all of the required Actions for the solution so that you won’t forget a critical element.   Both the NASA ground crew and the astronauts wrote down the new Procedures and steps.  Don’t “Wing It”.

L          LEADERSHIP  is essential in all “Project Management” problems.  The leader must show confidence that his team will develop a solution using all of the resources that are available.  when others began to doubt, Gene Kranz, the Flight Director, was unswerving in his confidence that his talented NASA team would return the Astronauts safely to Earth – “this will be our finest hour.”

E          EXECUTION of the Solution.   Having developed and documented the One Best Solution, the whole Apollo 13 team began to implement that complex solution Step-by-Step.   But you must be attentive and responsive to follow-on problems, or even errors or inaccuracies in execution.  The final rocket motor burn wasn’t precise, but with corrections throughout the burn, it was good enough.

M         MOXIE.    The whole flight & ground crew showed their Perseverance, Determination, and Confidence - Regardless of the difficulties.

   Don't  EVER  give up.  Don't  EVER lose hope.
                      “Failure, my friends,   is not an option.”


Astronauts and Business Professionals all encounter important & complex problems 
requiring imaginative solutions and effective implementation.  

That’s why it’s important to have the proper people assigned, to know how to analyze problems, and to find & implement effective solutions.  


So even for business, use the ‘space-proven’ 
APOLLO PROBLEM Methodology
.
(click for full detail)   

Sometimes the life of astronauts is at stake; 
sometimes the life of your company is at stake.

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1.“Failure is Not an Option:  Apollo 13 Creativity”, Margaret J. King, Ph.D., #236 from R&D Innovator Volume 5, Number 9, September 1996. http://www.winstonbrill.com/bril001/html/article_index/articles/201-250/article236_body.html

 

*by Ike Sweesy, Ike@Company-V.Com.   www.Company-V.Com, www.FighterPilots.Net

 

 

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